Micromax to pre-load BBM for Android on Canvas smartphones

Micromax has announced that it will pre-load BlackBerry Messenger for Android on its Canvas-series of smartphones beginning first week of October. The existing users can download the app from Google Play once it goes live on September 21.

“We have built a strong mobile ecosystem for our users, which not only drives them to buy our products, but also builds a connection with the brand by massifying and democratizing technology in India. Bringing one of the most popular mobile messaging services with BBM on our smartphones is yet another effort to expand our bouquet of messaging services for our consumers to connect and communicate seamlessly with their loved ones,” said Deepak Mehrotra, CEO, Micromax.

While, this news is good for BlackBerry and Micromax, I am not sure how useful it is for the consumers when BBM for Android is going to be available for free in Google Play.  It will just increase the amount of bloatware on the smartphones for the consumers who don’t want BBM.

See Also : BBM FOR ANDROID 

BBM for Android and iOS launch expected this week; installation file leaks

BBM For android

The much anticipated cross-platform avatar of BlackBerry Messenger or BBM is soon expected to appear on Android devices and iPhones, with the company hosting events in Malaysia and India on September 18th, where it's expected to offer more details about the service including its launch date.

In the meanwhile, it seemed as if the person behind Samsung Mobile Nigeria's official Twitter account jumped the gun and announced that BBM would debut on Friday, September 20th and confirmed that it would be exclusively available on Samsung devices for three months, in response to a user's tweet.

However, BlackBerry has denied that the service would be exclusive to Samsung customers. The company issued a statement to CrackBerry that quoted Victoria Berry, BBM Communications Director at BlackBerry as saying, "The excitement around the upcoming BBM launch on iPhone and Android devices seems to know no bounds. Although I'm a big fan of this passion, I want to clarify that no one will have an exclusive on offering BBM. We'll be bringing the app to Android and iPhone users across the globe soon." 

Earlier, Samsung had announced that the messenger would be available on the company's app storethat comes preloaded on its Galaxy series of Android devices, and on the Google Play Store, across the African continent. Samsung had also agreed to join marketing efforts to showcase BBM for Android to customers and to mobile users across Africa.

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